Rejection

May 312010
 
My application for Google Adsense has been rejected and I don’t understand why. ‘Elisha’ is not my registered name but it’s a name I call myself so does that mean that my application cannot be approved since the name itself is not an “accurate personal information with your application that matches the information on your site.”?

Also, all of the content in this site is original or used with citation, unless it is expected to cite it with APA format and nothing clashes with what it is stated here.  The money I drive through this blog is for myself, just that I blog about how I intend to spend it.

Unless you count my “please click furiously and frequently on the ads” as a violation that encourage clicks (then fine, DO NOT CLICK ADS THAT YOU ARE NOT INTERESTED IN). 

There, there, in caps and large font size.

Now, do I qualify for the program already?

I’m pissed because as someone who produces my own content (and I think I produce good decent content despite my nonsense), rejecting my content is like giving me a slap on the face. 

grrr…

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 Posted by Elisha Tan at 12:11 pm  Personal  No Responses »

Call me Bruise Lee + Malacca/ KL Photos

May 312010
 
Bruise from Beijing. 
Bruise from KL.
Looking ridiculously funny in our shower caps for the go-kart ride.
He’s having fun.
On the tall bridge in Sunway Lagoon.
Showing you the height of the bridge. Ok, I may look brave here but I was whining to get off and crushing his hand while we’re on it.
Cam-whore….
while he sleeps. LOL
 Nandos.
Bf’s messy plate of bones and extra spicy sauce.
Taipei. I kid. This is KL, but the street really resembles that of Taipei lah!
People in the monorail station queue up in an orderly manner without announcements to stand behind the yellow lines. Heck, the floor is even unmarked but courtesy is observed. Applause!
Signature couple photo.
Then he tries to pull the same trick on me. -.-”
Ok, finally something normal.
You just have to see this. Our hotel toilet is covered by these semi-translucent glass and it doesn’t have a lock. We like to make each other feel self-conscious by placing our faces on the glass when one of us is using it. You can’t see through the glass from the outside but you can see when someone is close to the glass from the inside. 
Street outside our hotel.
Unhygienic but tasty duck meat.
Flavored muah chee.
How Krispy Kreme doughnuts are made.
and glazed. YUMS!
I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 Posted by Elisha Tan at 9:10 am  Personal  No Responses »

Injuries.

May 292010
 

During the Beijing trip, I fell and bruised my knees.

Yesterday, I crashed into the wall (of all the places, I hit the concrete wall that doesn’t have tires to cushion my impact) while having a go at the go-kart. Almost flew out of that little machine, which explains my bruises when I hit the steering wheel and the side of my seat. I now am a ‘proud’ owner of an egg-sized bruise on my thigh, small bruise below my ass and on my arm.

It all happened because I got competitive and wanted to overtake the passenger in front of me but execute it so badly I lost control.

And yes, don’t ask me why I didn’t step on the brake. :’(

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 Posted by Elisha Tan at 6:46 pm  Personal  No Responses »

Growing Up

May 292010
 

There’s a part of growing up in which mothers shrink.

The provider of tender love and a fierce protector, suddenly seems to be in need of protection.

Even with her small frame, she ceaselessly help me when I fight my battles.

I love you, mum. I am blessed.

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 Posted by Elisha Tan at 5:05 am  Thoughts  No Responses »

Hi, my name is John. Shall we use our sticks?

May 282010
 

This is what I imagine in a networking session if MingleStick phase out business cards.

Niffy little device that allow you to exchange ‘business cards’ without the real business card.
(Picture courtesy of Mingle360)
I think that this is a cultural product that got the green bit right. This will be able to help one save money and paper from wasted business cards due to overprint or change in designation plus it takes lesser time to change any details (or misprints) than what we have now. Although it currently looks like it will stiffen out any creativity as displayed by many business cards, I believe it’s a matter of time before some developer looks into this problem and help consumers create individuality in their ‘card’ (or rather, profile).
But but but, the purpose of this post is obviously not to do an review or to sell you the device, but rather I wish to practice what kind of marketing strategy this device can employ. I’m just going to do this like some marketing assignment just for the fun of it. :D
1. Advertising campaign to educate people to use it.
As the title suggest, ads will need to educate the consumers on what to say during introduction. It used to be “Hi, I’m John. Here’s my name card.” but now the company has to decide how it is going to shape the business etiquette without sounding un-elegant like “use our sticks”. HAHA.
Infiltrating the university career centers and business etiquette classes will be a good strategy.
2. Go for the masses, make price low.
The product is of no use if there are only 5 users in a hall of 20. At the end of the day, these 5 consumers of Mingle will still have to resort back into business cards if they still want to mingle (lol, pun alert).
Instead, with it’s green advantage, it should convince top management to buy this product in bulk for their employees. The angle it can adopt is to promote it as a green device and save cost used in wasted business cards.
3. Give freebies.
Not sure if I’m naive about this, but I believe in giving a product free to the lead users. I believe in the principle of reciprocity. Lead users will build your fan base and they will be the best mouth piece for marketing (just ask any self-proclaimed Mac evangelist).
Give out the product free in networking events where big shots attend or during a PR/IT conference. If the big shots like it, Mingle gets more advantage to convince the big shot’s company to purchase it in bulk.
4. Alternatively…
Mingle should just hire me. WAHAHAHAHAHAH. Ok, I guess 80% of my audience just fainted.
I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 Posted by Elisha Tan at 9:25 am  Personal  No Responses »
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