To tweet a link is to direct traffic out of Twitter. So I thought, might as well embed the videos here and direct traffic from #SGFI to my blog. (Note: Your social media tools should be built around your main website.)
Chris Anderson shares his vision for TED
Alright, I did a Twitter search for this and you can see it’s either Twitter is going to screw me over by not providing me with older tweets, or that I’ve really found a golden vid.
|Don’t fail me, Twitter. You’re my favorite bird (assuming that HootSuite is not hearing this.)
What I like about this video:
1. He took a chair and sat down.
Presenting standing up activates the concept of professionalism. You stand up when you pitch to an investors, but you sit down and chat with friends. What Chris did here is to narrow the relationship distance between the audience and himself. He is portraying himself as a friend, not just a new dude who took over TED from the previous leader.
2. He called himself a loser
Everyone loves an underdog story. In fact, underdog brands get more love
. Although the issue of whether underdog branding is ethical or not, underdog stories attract support and support leads to effective vision sharing. I personally think that your underdog story should be told minimally and not use it as a selling point. After all, I don’t want to be a successful businesswoman simply because I’m a rape survivor (which I’m not, but if I were to use underdog branding I may put myself up for rape.) and not because I have an awesome idea.
3. He used his life story to make people agree with him
And he did so without a poll. Damn polls.
4. He used humor
People are attracted to wit. Humor is one of the ways to persuade people. I’ve read about it in my psychology class but can’t think of a specific research article to quote off-hand. But just recall your shopping experiences, do you tend to buy more from a witty/funny salesperson? This is freaking not a poll. This is a rhetorical open-ended question, you read me?
5. He made his vision applicable to everyone
He nailed it here. To make people believe in your vision is the most ideal outcome you want. A vision without others believing in it only ensures its slowly but surely death.
I sincerely believe that my analysis is taking the romanticism out of Chris’s speech. But communication is an art, best guided by sincerity and a little bit of psychology knowledge to help shape up your speech. So there you go, this is the vision video that I’m sharing. :)
Bonus: Tupac’s Changes
Here’s a bonus simply because I love rap and I believe this is not mentioned in anyone’s tweet because Tupac is under-respected awesome rapper (just in case Chris’s vid is inapplicable). Tupac
is one of the world’s greatest rapper whose parents
were active members of the Black Panther Party
, an activist group working against racism, in New York in the late 1960s and early 1970s. In this rap, Tupac talked about what he saw in his society and what he envisioned of it.
This is significantly different from that of Chris. Chris was confident of creating change, Tupac’s filled with doubts. He wasn’t sure if his society was “ready to see a Black President” (Tupac died in 1996, he never lived to see Obama), pretty sure of what needed to be done to savage this situation but by all means, probably didn’t know how to achieve it. This is a vision sharing shaped with optimism and resignation to status quo. Nonetheless, this is his vision.
We gotta make a change
It’s time for us as a people to start makin’ some changes.
Let’s change the way we eat, let’s change the way we live
and let’s change the way we treat each other.
You see the old way wasn’t working so it’s on us to do
what we gotta do, to survive. – Tupac, Changes
If you’re from SGFI and had the patience to read through my thoughts and the rap, here’s a shout-out to you. When Adeo first flashed the assignment on the screen, there are 7 items. In his email, there’s only 6. The 7th item is still applicable. :)
Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.