Aug 202011
 

That’s because I’m a self-righteous dreamer.

I believe that the world should be a certain kind of ideal, my interpretation of ideal – a world without starvation, discrimination, poverty; a world where people live their life meaningfully and to the fullest, regardless of who they worshiped.

I refuse to shrug my shoulders and say, “but that’s how the world works man”.

I might be sluggish in achieving this, but I’m gonna do this till the day I die.

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 

When I sign off my emails with ‘I build Learnemy‘, I never meant for it to be a literal representative of what I do for Learnemy. But here I am, picking up ruby on rails (again). After getting grant’ed, I wanted to run through the mockups with whoever who could to understand if the product is pretty/functional enough. So I did a shout-out on my social networks, met Jason and was advised to pick up ruby on rails on the basis that a founder should know her product and my MVP is pretty minimal.

(Actually he also said that it’s worth learning programming while I’m starting up so even if Learnemy fails, I walk out with an additional skill. But I doubt I’ll want to pursue this far enough to call it a skill.)

I can’t stress how awesome it is to have a real human teaching rails by answering all my stupid and sometimes repetitive questions, and to troubleshoot my errors when I’m on the verge of banging my head against the wall.

This strategy of learning from a human + learning from videos look like it’s gonna work for the entire MVP stage. So yea, I’m coding my own MVP on rails,  design and ship it. Although I’m also toying of outsourcing tiny bits of coding work to speed time up, I’m not so sure if it’s possible or not. I shall see how things progress.

I have to confess that I really don’t have passion for programming. I appreciate the beauty of how it works and wonder why people can treat programmers like coding monkeys. (Seriously non-techies, try coding yourself.) But coding’s not something that I can get into the flow state doing so, unlike how I’m had a bad sleep last night but still up blogging at 3am. I can’t wait till the day I can focus more on marketing/community building/making a beautiful web experience when I get someone to cover the tech side. Till then, I’m gonna diy.

Shall quickly get over this hurdle, sweep some techies off their feet, get a co-founder and live happily ever after.

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 

Note: YES! grant has been discontinued. I have no idea who’s running the replacement scheme, so quite a bit of information here no longer works.

Received this email on my application to the YES! Startups grant on the 4th July just hours after my 2nd round interview with the grant administrator and the director. After the initial euphoria that everything is gonna turn out perfect comes, surprisingly, the feeling of “oh shit, this is it”.

I’ve officially run out of excuses to be stagnant. At the back of my mind, I knew I possess the “I have no money” card that I can pull out when I’m not feeling on top of the world. Unfortunately with the grant, now I’ll either buck up or quit the game. What’s more, I convinced my mum to put in the money that was to be matched. I’ll be damned if I don’t buck up.

Like Spiderman said, with great power comes great responsibility. Ok fine, I didn’t get that much from the grant but it is much easier to make good monetary decision when I don’t have much of savings as opposed to spending money that doesn’t belong to me. I find myself deliberating more when making monetary decisions. “This spending $X on this item gonna bring back more value to the company”, “maybe I should find out if this is value for money because I’m dealing with money that don’t belong to me” are pretty much the things going through my head when I needed to spend. Sighs. But this is a good problem, I guess. Anyway, I’m really relived that my finances can officially be separated from the company’s finances.

 

Mentioned in passing

Oh, I was also mentioned in passing on 13th July issue of Digital Life in The Straits Times on getting the grant. Although it’s only 2 sentences of awesomeness, I consider myself lucky for this tiny bit of coverage because if you read through the entire article, my presence actually don’t make sense. I was introduced near the end of the article, the points of hiring, developing etc are already mentioned above, and I’ve only received the approval for a week. The other interviewees had the grant for at least a couple of months.  But anyway, it’s still pretty good publicity. Brought about 10 visits to my blog, 19 visits and a potential fan for Learnemy.

 

Founder’s allowance

The grant allows founders to get a monthly allowance of up to SGD800 if the founders want to do so. Initially before I applied for the grant, I wanted to be gung-ho and forfeit 6 months of allowance because I (am too fat to fit into beautiful UK6-8 clothes so I ) spend very little in a month. But in the end I decided against it and take all that I’m entitled to because money flowing into the company from my savings is easier than other way round. I’ll always be here to bail Learnemy out, but it’s definitely not justifiable for Learnemy to bail me out even if it’s very bad happening to me or my family.

 

Application process

For people who are going for this grant, I submitted my application form on the 13 April 2011 and the email to schedule came 2 weeks later. After the first interview, the email for the 2nd interview came 8 weeks later. The final approval came 4 hours after the 2nd interview, so I guess it’s almost certain that the grant application will get approved once a candidate manage to get into the 2nd interview.

Going through this process, I get to see how this government grant application is a different ball game. A game with rules that could piss a founder off. I don’t think that the grant administrators are stupid, I tried stalking my interviewers online and they have good academic credentials. I respect what they do and beyond a doubt, they are people who have seen many startups win and lose big.

But there is some structural flaw in having grant administrators distribute precious resources to startups.

Angels and VCs do their homework before they dispense money and they have a stake in ensuring that a startup idea is not totally stupid and has a good chance of survival.  This homework-before-making-a-decision process is unfortunately missing in the grant administrators. It means that you have to really simplify the explanation of your startup while making sure that you don’t appear as thought you don’t know your stuff. I simplified my presentation so much that I was using ‘Innovation #1′, ‘Competitive advantage #1′ as titles on my slides, making my deck a total of 30+ slides (and I’m deeply ashamed of it), just to make sure they understood why Learnemy totally meets the grant criteria.

I suspect that different grants have different standards despite having the same amount of money granted. A couple of fellow SGFI’ers whom I thought would have no problems getting the iJAM grant got rejected, so I guess it sucks to be old*.

*The YES! Startups grant is only applicable to people below 26yo. 

lol.

UPDATE: First tranche of money is deposited on 1st September.

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 

Yea, somehow I’m famous enough that I’m attracting trolls here. lol. But seriously, I consider any lewd or nonconstructive comments left here as unnecessary. Comments don’t have to be pleasant because wake-up calls aren’t pleasant, but they have to be constructive.

And you know what’s more dumb than dumb comments? Me replying them. So I’m adopting the practice used by our local blogging queen, which is to edit them. Reason being that I prefer to show trolls that they can’t game me on this tiny space of the internet therefore there’s isn’t a point to continue trying, as opposed to going the silent way of deleting those comments as a method of deterrence.

<sidetrack>Anyway, I was referring to Xiaxue in the paragraph above. No matter if one agrees or disagree with her content, she deserves the respect for being one of the first, if not the first, person in Singapore to make a decent living off blogging. And she managed to do that all by blogging about herself. It’s easy to get traffic if one blogs about stuffs that are useful such as those blogged by Mark Suster and the likes, it’s a total (and more difficult) ball game to gain immerse traffic only by blogging stuffs related to her life. Based on what I know about blogging right, I can vouch that she really does her homework. </sidetrack>

Edited comments will have “*Commented edited by Elisha” behind them.

Anyway with every troll, there’re probably 5 nice people showing concern to me about it. Very thankful about that. :)

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter    
 

For a psychology buff like me, I consider the site used in the Stanford prison study as my Mecca. So I’m super excited to blog that I’ve made it there!

The building where it happened, just right behind the main quad. I’ve been to the main quad back in summer 09 and I didn’t realize it. #facepalm.

So I walked into the building and asked a student for directions, then asked a teaching assistant/prof-like person where the exact corridor was and I was shocked that I walked through the entire ‘prison’ within 10 steps. It’s freaking small. 

Compare the corridor now and the setup during the study. It looks exactly the same. How can healthy young males randomly selected to become prisoners or prison guards really become one when their ‘prison’ is tiny (only 2 rooms), blocked off by thin pieces of wood and, by all means, look fake?

The awe that I stood in while at that place was almost like a spiritual experience. The psychological dynamism that took place in that study in order to bring out that kind of results was just surreal.

Stanford prison study along with Milgram obedience experiment, are my favorite experiments of all time because of the insights that came out of it. We humans can all do monstrous things like killing or degrading someone simply because we are ordered to or because our role requires us to. If we could use these for bad deeds, like assisting Hitler’s genocide or abusing prisoners at Abu Ghraib, can you imagine how awesome the world can be if we use such insights for good?

Like giving Kim Jong il or the Taliban members the role of a care-giver or something along these lines so we all achieve collective good for ourselves? Awesome.

Anyway, I met a psychology student there as well. She said Zimbardo was a nasty professor to work with because he doesn’t help students. #psygossips

Been there, done that. Thank you very much.

I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter