A few month ago, (yea I know. I procrastinate so much that slowpoke probably already knows what I’m blogging about before you do) I received an email about copywriting service that goes like,
The word ‘copywriting’ is not originally highlighted in the email. It’s highlighted because I did a search in gmail for it.
I really like this paragraph. It’s clear and concise in writing, plus the writer has tweaked the column to make sure that the width of the paragraph is nicely readable, instead of emailing me in 2 long lines across my screen. I was considering to work with them, then I noticed this:
The email started with ‘Dear Sir / Madam”. Granted, ‘Elisha’ is the name of a male prophet in the Bible and the name of an actress. But a quick google on my email address will reveal a lot about me. (Ok, just did a check on it. I think I have way too much about myself online.) So an email with such generic opening iscoming across as not being interested in doing business with me. Like really, what’s their excuse for reaching out to me when they’re not interested in me?
It’s those cast-the-net-wide-and-hopes-someone-replies strategy that’s reputed to be of low conversion rate.
Nonetheless, I gave them the benefit of doubt and replied asking how they got hold of my email….
And no reply. Sighs. Needless to say, I didn’t feel confortable engaging them to write for me.
What I’ve learned from them is that, you can have a great copy that doesn’t sell.
I build Learnemy, an online marketplace that finds you the right instructors and classes in Singapore. Follow us on Facebook or Twitter
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