Marketing, Starting up

Short shoutout before D-day tomorrow.

Yikes. At Founder Institute, there’s a cut off date where each student has to pitch the one idea that they want to create a business from and if it’s not supported by the mentors and peers of the program… you’re out.

No points for guessing when that date is (but if you need, it’s tomorrow), and I’m nervous about it because I suck at pitching. I don’t want my baby to be killed because I can’t pitch. :(

Oh anyway, I didn’t make it through to Top 10 of the World’s Coolest Intern. I’m good, if you’re asking. Didn’t really thought I could make it to Top 23 to begin with.

As you can see, my thoughts are jumbled up.

 

Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.

 
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Marketing

How To Find Your World’s Coolest Intern

As part of my excitement of getting into Top 23 of Standard Chartered’s search for the World’s Coolest Intern, I’m going to explain how you (small business owners, student leaders) can create your own World’s Coolest Intern using the same metrics that Standard Chartered is using without you having to spend a single cent!

(Of course the trade-off is that you don’t get an uber comprehensive analysis and you gotta do some manual work yourself. But it’ll still be easy, I promise!)

Let’s hope the guys at Jamiq (the people evaluating all participants for this competition) don’t hate me for potential loss of clients. :D Anyway, speaking of Jamiq, it’s really interesting how I come to know a few people working there. I went to an event at Singapore Chinese Chamber of Commence last year and met Employee No. 4 (that’s really his position on his namecard). Then I signed up for Rotary Youth Social Entrepreneurship Challenge which happened to be organized by another Jamiq’s employee, and I ‘met’ Jamiq’s founder on Twitter before the competition. These people are really everywhere. lol.

Let’s take a look at the evaluative metrics adopted for this competition.

Note that you must always go for track-able metrics. 



Measuring Blog Rank

This can be done by using Google Pagerank, which is a set of algorithms that determines the prominence and relative importance of a website as compared to others. It uses links as a basis on analysis and gives a score between 0 to 10 to each website. The higher the score is, the better the website’s rank is.

To calculate a website’s pagerank, you can either download Google Toolbar or use some websites that can calculate the score. I recommend you not to download the toolbar as it lags my browser, but to head over to PRchecker.info. This is the only site that I’ve found whose scores match that produced from Google Toolbar, so I guess this site is the most accurate portrayal of pagerank without lags.

Measuring Twitter Influence
Twitter influence can be measured by the number of RTs, number of lists the user is in, number of followers, tweets linking back to a post or by using Klout score.

RTs is harder to track without hashtags. You can do a search on an username on Twitter to see that username’s mentions (when you RT somebody, their username will automatically appear in your tweet, hence it will show up when a search in done on the username) but it will be mixed with all other tweets that is not related to your competition. So if you want to use this metric, make sure you create a hashtag and make all contestants use it. Then you manually track how many RTs each contestant gets. For easy reference, simply search the hashtag once and click ‘Save this search’ and you can access this search from your home page without having to key in and search again.

You can read off your contestants’ profile page to get the number of lists the user is in and the number of followers.

If you want to measure the number of tweets linking back to a post, try backtweets. This tool allows tracking of an exact page (see picture) and bring results including RTs and shortened links. The only problem with this is that it only has 2 weeks worth of data so it your campaign will run longer, you have to constantly count and update every 2 weeks.

Comparing backtweets and the RTs/hashtags method, I’ll say that either one is fine. The RTs/hashtags method shows a consolidated list of all the RTs but it’ll not be sorted out neatly into contestants’ names. Backtweets shows all the tweets related to a contestant, but you gotta search for all links individually.

Lastly, simply use Klout score to determine the influence of each participant. Do read through their methodology to understand what is included in their calculations. If you want to use this metric, do get your participants to sign up an account with Klout to get their score calculated. Note of caution if you want to use Klout score: Klout score can be calculated from information collected Twitter alone, but information from Facebook can be added in as well. So this will skew the participants’ score in a way and you will not be able to tell if information from Facebook is added into the calculation.

Measuring Facebook Network
This is easy. You simply have to tell your participants to set their privacy settings to allow everyone to view the number of their friends. Or you can have them create a Facebook Page for their participation. In this way, you don’t have to get your contestants to sacrifice their privacy and you can still measure the network.

Measuring Buzz

Measure me?

This is the fluffiest item of them all. The meaning of buzz is really the activity regarding an issue. This refers to blogs, reblog, tweets, RTs, sharing, bookmarking etc. Since I’ve covered most of the activities that can take place, the tool you may want to use for listening to blogs/reblogs will be Google Alerts. This tool sends you an email when Google Search crawls the terms that you want to find. For example, I have Google to send me an alert as and when they crawl the term ‘Elisha Tan’. The alerts I get are usually my blog posts, some of my tweets and blog posts that mentioned ‘Elisha Tan’ but they’re not referring to me.

Putting It Together
It is easy to measure each metric individually, but the hard part is to put them together and rate contestants on a multi-dimensional scale. One suggestion I’ll give is to create your own scale for each of the dimensions and to assign points to each contestants from it. For example, a scale for Twitter influence can created whereby less than 5 RTs award contestants with 1 point, 6 – 10 RTs award 2 points etc. If your competition is on a really small scale, you can simply award 1 point per RT.

Do this for FB, blogs etc and sum the points awarded to each contestants. The contestant with the most points is your World’s Coolest Intern!

So tada! Now you know how you can find your World’s Coolest Intern without having to spend a cent! Please feel free to comment below if you know of any other tools that are useful for this purpose! And if you’ve find this post useful, please tweet this to improve my chances of making it into Top 10 of Standard Chartered World’s Coolest Intern! 

 

Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.

 
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Marketing, Starting up

Unemployed but motivated, may be the World’s Coolest Intern

I’m unemployed after leaving Adonai Training last Tuesday. I don’t mean to say that Founder Institute is sucking too much of my time, just feel that I can better spend my time working on my business idea since working at Adonai Training and working on my idea are both economically stale. lol

I must say that simply deciding that you want to brave through the entrepreneurship storm with your precious idea is scary. My mood swing from confidence to feeling like a total loser as optimism and reality try to get me to their side. I guess that why some say entrepreneurs are bipolar. Anyway, talking to people gives me clarity of perspective and things I can do. It helps me to practice on speaking too, cos I can always edit my post before I publish it but I can’t do so in real life. There’s been a general agreement that my idea is good and people see why I’m pursuing this idea; just that Singapore is not ideal environment to support it so I’m currently research to a foreign market. So far the research seems to be positive to me, let’s just pray that things stay this way and the market gives me a gap to fill.

At this point of my entrepreneurial journey, I’m always feeling lost , since there isn’t an entrepreneur handbook that tells me what to do, so I depend a lot on my curiosity to ask good questions.

Side track. Speaking of good questions, my win at the SmartBrief on Social Media blog also won me a spot to ask the Xbox representative in charge of their Facebook pages some questions on how they manage Facebook. The questions and answers are published here on their blog.


Anyway on the happier side of reflecting on my previous employment, I’m proud of my tiny social media achievements since I’ve really only studied about using it in May this year. I increased fan base of Chingay’s FB page by 125% in one and a half months through viral campaigns, clinch a speaking deal for the company at Social Media World Forum (Asia) and published an ebook on Social Media Crisis Management (there’s 2 more ebooks on Social Media for B2B Businesses in the pipe, should be released in this year). I’ve also guest blogged at Gradkin and Penn Olson.

Did you notice that this post is filled with mego (me-ego, or narcissistic ego)? This is because I want to be the World’s Coolest Intern!! I can do all I’ve done after 4 months of starting a new skill, I can do so much more in 6 months of action-packed internship!

Pick Elisha to be the World’s Coolest Intern. ‘Regret’ is the word you will not get to use! ;)

PS: The good people at StanChart didn’t know that I cannot drop a DM to them on Twitter unless they follow me, while they expect interested candidates to DM them the link. I guess this is another reason why they need me. :D

 

Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.

 
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Marketing

And the winner is…

The winner of my spare ticket to Facebook Success Summit is….Heidi Lanford! Congratulations Heidi! I’ve drop you an email, check your inbox! May this ticket brings Iris Inn to greater heights! ;) (Psst, your inn is really gorgeous!)

For the rest of my readers, don’t be disheartened because I’ll be doing my best to get your questions answered by the speakers at Facebook success summit during the Q&A session after each presentation! I say ‘to do my best’ as the timings are really horrible in Singapore time so I can’t give my word that I’ll make it to all sessions. :)

Here are the breakdown of all the sessions:

Session / Speaker
Title and Topic
Singapore Time
1.    Brian Solis
The Case for Facebook and What Your Business Needs to Know
Topic: Why Facebook now?
Wednesday, 6 October, 8am
2.    Mari Smith
How To Create a Compelling Facebook Presence That Generates Profits
Topic: Building/customizing Facebook pages
Thursday, 7 October, 3am
3.    Amy Porterfield & Cindy King
How to Build and Manage a Loyal Facebook Fan Base
Topic: Facebook editorial planning & management
Thursday, 7 October, 4.15am
4.    Chris Treadaway
Leveraging the Power of Facebook 
Topic: Advertising Facebook advertising
Thursday, 7 October, 5.30am
5.    Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP)
How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion)
Topic: Business-to-business big brand case examples
Wednesday, 13 October, 3am
6.    Paul Dunay & Richard Krueger
How to Benefit from Facebook Open Graph and Social Plugins
Topic: Facebook Open Graph and social plugins
Wednesday, 13 October, 4.15am
7.    Jay Baer
Applying Method to the Madness: Picking the Right Facebook Strategy
Topic: Facebook strategy
Wednesday, 13 October, 5.30am
8.    Mari Smith
From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement
Topic: Facebook fan engagement
Wednesday, 20 October,
3am
9.    Nick Sarillo (Nick’s Pizza), Persia Tatar (formerly, Frye Shoe Company) and Rob Birgfeld (SmartBrief)
Profiles of Facebook Success: Retailers and Restaurants (Panel Discussion)
Topic: Retailer and restaurant case examples
Wednesday, 20 October, 4.15am
10. Dave Kerpen
How to Conduct Advanced Facebook Fan Page Promotions
Topic: Facebook promotions
Wednesday, 20 October, 5.30am
11. Jeff Widman
Contrarian Insights from Facebook Page Analytics
Topic: Facebook analytics
Friday, 22 October, 3am
12. Darren Rowse & Mike Stelzner
Building Community With Facebook and Blogs
Topic: Facebook community building
Friday, 22 October, 4.15am
13. Mary Renouf (Microsoft XBox) and Shripal Shah (Washington Redskins)
Business-to-Consumer Big Brand Panel
Topic: Consumer brand case examples
Friday, 22 October, 5.30am
14. Mike Stelzner
Using Facebook to Create Mega Events
Topic: Facebook events
Wednesday, 27 October, 3am
15. Justin Smith
Preparing for the Future of Facebook and What Tomorrow Means for Business
Topic: Facebook trends
Wednesday, 27 October, 4.15am
16. Jesse Stay
From Fishers to Farmers: Bringing Your Brand to Your Customers Using Facebook
Topic: Facebook integration
Wednesday, 27 October, 5.30am

To drop your questions, comment below with the session number. I’ll also be blogging on each of the sessions, so check back this space for insights of the summit!

 

Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.

 
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Marketing, Thoughts

The Joy Of Using Social Media

Social media is an extremely interesting platform as it puts the human behavior onto the internet. But what piqued my long-lasting interest in social media was how this platform allowed me to come out of my emotionally-dead shell and become a more confident person.
You see, I used to have this problem of being unable to express my emotions to others which annoyed me a lot. So I needed a place where I can express myself to others yet not do it face-to-face; this is why I started blogging.
Not too sure about you, the social side of me is not a stable trait. I’m very social to new faces joining in a crowd that I’m already in, I’m really quiet among many strangers, particularly if they already know each other beforehand, and if everyone in the room know no one beforehand, my sociable level is dependent on my mood. I guess it all depends on whether I feel a sense of ownership in that particular social situation.
Sense of ownership…doesn’t it rings a bell? Don’t you think it sound like having Facebook and Twitter accounts? I’m in charge of my Facebook and Twitter accounts so I sometimes feel that I’m more sociable online than offline. Anyway, it is also easier to be more sociable online as saying hi is easier when it’s done behind a screen – you just need to drop a message. You can skip the formalities of letting people finish first or worry if you appear rude if you accidentally cut off someone.
This is why I think social media is awesome. I got curious about the human mind on the internet: did everyone else experience this help from social media as well? Of course I’m also curious about social media crisis management and social media marketing but all these fields will boil down to the human behavior online at the end of the day.
In the course of finding out what makes human exhibit certain kind of behaviors – reading your blog, following you on Twitter etc, I got absorb into the numbers game. My joy rise and drop according to the digit shown on Google Analytics and Twitter. But I realized something, quality really is above quantity.
I can produce more social media content just by condensing many articles into one, but I wouldn’t be happy. I don’t feel good if I’m not contributing meaningfully into the field, and I derive joy from compliments on my creativity in my content. Recently, I noticed that my Twitter followers are dropping, but I’m talking to more people on Twitter. End result? I feel happier. In fact, I get more referrals from Twitter to this blog after I started to talk more to people on Twitter.
This is the joy of using social media:  the ability to converse without the constraints of social settings or the care of numbers and focusing on the quality of ideas and engagements will ultimately lead to the quantity of followers.
Start focusing on quality and be happy!

Add on: For those articles that are worth re-writing as a blog post, I share them on Twitter. So follow me @elishatan if you want to know what I’ve been reading! :)

 

Elisha Tan is the Founder of TechLadies. TechLadies is a community for women in Asia to connect, learn, and advance as programmers in the tech industry. Elisha is also the Developer Programs Regional Lead for Asia Pacific at Facebook.

 
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